How will video help my business?
I confidently believe that by using video consistently in your marketing mix will help your business not just in sales, but in brand awareness and customer retention. But don’t just take my word for it. The numbers back it up that more video equals more qualified leads, better brand recognition and higher sales.
93% of businesses using video have reported gaining customers as a direct result of watching a video.
Video doesn’t have to be hard, in fact, VEM makes it pretty easy and even a little fun.
VEM provides various types of video production.
- Television Spots
- Web Video
- Drone Videos
- Facebook Live | Instagram Stories | Snapchat Stories
- Mission | Branding Videos
- Facebook & Instagram Video Ads
What kind of video is best?
This really depends on what you are looking to get out of your video. For some businesses, they want to promote a sale or event. For others, they are looking to build brand awareness. Then there are those who are looking to educate their base. We recommend using a variety of promotion, awareness and education.
Why do people watch videos?
A lot of time and research has gone into why consumers love watching videos. The biggest takeaway we have found is that it appeals to two critical aspects of the human mind. They are referred to the Central Route and the Peripheral Route. Essentially, people make purchasing decisions based on knowledge or emotion. Video is able to connect with both.