Are landing pages past their prime?

There are a TON of different ideas and marketing methods out there. It’s hard to know what is still working and what isn’t. In the past, companies have had tremendous success using landing pages. They place a Facebook or Instagram out there with a link that sends potential customers to the landing page. That page has a simple form where they can sign up for a discounted or free service/product. As a result, companies can collect email addresses to build email lists.

What we know.

We know that if you can create value in your ad, people will still respond. At the end of the day, our job as marketers is to capture the attention of people who need your products and services. Once someone has a desire for your product or service, a landing page is a great way for them to get connected. Granted, Facebook is now offering simple form submissions, but they aren’t as effective as landing pages. Yet.

Recent Landing Page Success

We just released a new landing page site for Audio Tone Hearing Aid Center and are already seeing results from it.

My thought is that if you are targeting the right audience and create a great ad, people will respond. Content is still king.

That is what we strive for each and every day here at VEM and we would love to help your business reach more potential customers using Video. Social. & Podcast. The amazing thing about our services is that they can be used independently, or integrated into a landing page like mentioned above.

If this is something you would like to explore with your business, simply contact us for an exploratory meeting. After that, we will be able to give a detailed plan to achieve your goals.

How to get more video views on social media

When it comes to digital marketing, video can be an extremely useful tool. Video, if created properly, allows you the chance to captivate your audience and put out a message that will draw more people to your brand and get more views. Doing it right is key. You want to put your best foot forward in creating video for social media.

In addition creating a quick-hitting video that effectively yet quickly gets out the message you want to put out, as well as putting together a creative and lively video that shows your passion for your message, you want to focus on driving up views on your videos in order to potentially attract more business. You want to get people talking about your video. Here are some ways to get more video views on social media.

Tag people and businesses involved in the video

When you post your video to social media, tag the people and the businesses involved in that video. Whether it’s a short shout-out thanking them for their help or calling their attention to their appearance in the video now that it’s ready, you want to catch the attention of those whom you worked with.

Sure, if they follow your page already, they might see your video without the tag. But, in case they wouldn’t see it or they don’t follow your page, you’ll want to tag them.

On Facebook, you can start typing the name in your post, if you follow that company or person’s page, and it will pop up in a drop-down below, or you can use the ampersand. On Twitter and Instagram, you’ll want to search the company or person beforehand to find their handle and then when you know their handle, type it with the ampersand in your post.

Collaborate with another business on your video

In sports, there’s a phrase that goes, ‘Teamwork makes the dream work.’ While that refers to winning a championship, it’s a saying that fits well in the business world. When you have a video idea that you feel might benefit both you and another business if you work together on it, do your best to make that collaboration happen.

Working with another business on video will help you both gain exposure. You’ll be able to merge your ideas into a creative video that will showcase you both. Do it well, and you’ll show that you can work well with other businesses and are open to other ideas.

As was briefly mentioned above, working with another company allows for more ideas to flow. When planning the video, you’ll have more creative voices working together to combine their ideas and visions into a strong video that will benefit both companies instead of just a singular set of ideas. It will open up the possibility of fresh ideas and a new direction that perhaps neither company has gone in before.

Use Facebook Boost

On Facebook, you can use the Facebook Boost option to get more views. This will cost you money, but if you’re willing to invest those costs, boosting could pay off for you. Here is some more information on Facebook Boost.

When you go to boost a Facebook post, you have options on how much you want to pay that depend on how much you want to boost your post.

Facebook must approve your boosted post. Facebook says it will usually review the posts in under an hour. Facebook also gives you the option to schedule a post in order to get your boost approved in the timeframe that you want it approved.

Facebook also says that you can be charged for your boosted post before it’s approved because it’s already up, but the social media site says if the post is not approved, the site will not charge you more.

Creating your video

The key to getting views, as mentioned above, is a creative and quick-hitting video that will get your message across in a brief, effective manner. Whether you create your own video or go with a production company, you’ll need to keep it short. People do not want to sit and watch long videos on the web.
If you’d like to know about our video services at Visual Element Media, visit here for more information. Contact us if you feel you want to use our services.

What is a good lead?

In starting your own business, it’s important to have clients. Without clients, you don’t have a business. Part of a business is making money. Without clients, you don’t make money.

So how does a business go about getting clients? 

You close leads.

When building and closing leads, you must know that you have good leads. But what makes a good lead?

Businesses that need yours

When you hear that your business has been referred to others, know the difference between a potential lead and a good lead. If friends say they heard someone say that their business could use your services, ask for more details. Ask whether they know that business person definitely needs and will use your services or whether that friend thinks that person has expressed interest in possibly using your services.

If your friend says the person told them directly they want your services, pursue the lead. If it’s a situation where your friend just thinks that person expressed interest in your services, perhaps by jumping to conclusions over that person saying, well, we need to focus on this area of our business, but did not specifically mention looking into your services or another company’s similar services, do some more digging.

You could ask your friend for more information about the person they heard say that their business could use improvement in areas that your services would help in, but didn’t specifically mention looking for your business or some similar business to help them. You could take that information, contact that person, find out what they’re looking for, what their budget is and what their timetable for addressing that area of their business is.

If they’re not in any hurry, then keep them in mind, but move on in the meantime. If they find that they want your services, they’ll contact you.

Pursue the good leads right away

For those leads where you have information that specifically says someone is interested in your services, follow up right away. Contact that person or that business and set up a meeting. Do what you can to close a deal.

If they’re strongly interested, the deal will get done sooner than later. You don’t want to sit on good leads because if you wait too long, the person or business may move on to another business that offers them the same services for a better deal. Sure, some deals will take some time to close, but the sooner you pursue your good leads, the better off you will be.