Is Social Media an Effective Way to Market a Small Business?

One of the golden rules of marketing is to put your message where your customers are. A record number of Americans are using social media. In fact, 72% of Americans use at least one social media platform. 

Social media has become the way in which we communicate. Facebook is the new telephone, Instagram the new billboard, LinkedIn the new Classifieds and YouTube is the new television. Being able to have your messaging and content on platforms where you reach such a high level of the population seems like a no brainer, but it’s also not easy.

Since so many people are on social media, it didn’t take long for companies to begin using those platforms for ads. Now the platforms are finding themselves in a battle for ad space while trying to keep users happy. 

So how do you as a business get your message out there? A solid strategy, great content and a lot of trial and error. If you’re willing to put in the work, social media marketing can have a huge impact on your business.

How to Use Social Media to Market My Business

The first thing you’ll need to do it figure out which platforms you want to begin using. We have put together a brief .pdf that lays out the platform and post dimensions that you can plug into a free software we love to use called Canva. Download it here for free.

Once you decide on the platforms you want to use, you need to plan out the messaging and then the content that will communicate that message. This could be through blogs, photos, graphics and video. If video isn’t part of your social media strategy, you may want to check out some of these stats. Remember, content is king. If your content isn’t high quality and engaging, it will be difficult to gain traction. 

The good news is, if you have a smartphone, you more than likely had HD video recording and high resolution photo capabilities. With just your smartphone, you have the ability to produce great content so get started!

So how do you as a business get your message out there? A solid strategy, great content and a lot of trial and error. If you’re willing to put in the work, social media marketing can have a huge impact on your business.

Finding the Right Social Media Agency

Even though most businesses start out with great intentions on developing a social media strategy and creating content to post, they often fall behind as other day to day priorities take over. Eventually, as they are walking out the door they think to themselves, “Geze, I haven’t posted anything to our Facebook page in two weeks!”. All that momentum when you first started is gone and your page has gone stagnant. Finding someone who understands marketing, strategy, content development, can plan, shoot, edit and distribute video content while keeping up with the latest social trends and algorithm changes can be difficult and expensive to bring in house. That’s where vem can help.

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